How it works
How we get you funded
One team runs the whole campaign. Software drafts, a senior campaign reviewer approves every page, reward table and ad set before anything goes live.
- 1
Free audit
Send your pre-launch page or prototype deck. You see your gate math at once; your reviewed top 5 fixes arrive in 3 working days.
- 2
Fit check and one agreement
We check the project against what we run and turn down. If it fits, you e-sign one fee agreement and save a payment method. Nothing is charged.
- 3
Pre-launch list
Your ad budget sits in your own ad account. We run the ads that collect followers and $1 reservations. You share the numbers weekly.
- 4
Go or no-go
A reviewer signs off launch only when projected launch-week pledges reach 30% of goal. Missed after 8 weeks of ads? We part ways, you owe nothing.
- 5
Launch to last day, then late pledges
Page, rewards, pricing, updates and ads for all 30 days. Then pledge manager and late pledges. We invoice once the platform pays out.
What you get
- Pre-launch page and reservation landing page
- Ad sets, tested and trimmed to what works
- Reward table: 2 or 3 core pledges plus add-ons
- Campaign page copy and art direction
- Launch email sequence and a 30-day update plan
- Pledge manager and late pledge setup
What we need from you
- A working prototype and a quoted landed unit cost
- Collaborator access to your Kickstarter dashboard
- Weekly numbers: followers, reservations, list size, ad spend and leads
- Honest delivery dates, and the rights to everything on the page
- An ad budget in your own ad account, billed to you at cost
The gate, in one line
About 29% of a campaign's money typically arrives on day one, so we launch at 30%. Kickstarter has no public API, so you enter or upload numbers weekly and we never pretend they are live.
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